Rumaya Expands Its Herbal Portfolio with Strong Focus on Customer Experience

Rumaya has always been against shortcuts, quick fixes, or misleading claims. Rumaya’s approach is slow, thoughtful, and honest. Every formulation and products they have as of now, be it face mask, herbal soaps, face serum, hair oil, hair mask, hair shampoo, herbal hair color comes from personal experience, careful research, and a genuine desire to offer something that is safe, effective, and real. With the same approach and by carefully picking natural ingredients Rumaya is expanding their range of products to include Wax powder, Body butter and solid perfumes. Manisha ji, founder of Rumaya have struggled and disappointed with the false claims brands are doing these days, using lots of chemicals, artificial fragrance, fooling people by claiming to be herbal, organic and natural. If you take example of hair oil only, one we get in market is rich in mineral oil and concentration of almond oil or amla is very less but it is branded as almond oil, Amla oil, Bhringraj oil. With Rumaya, founder’s goal has been to educate people about how powerful our mother nature is, how to benefit from it and not run after the trending products which is not safe and harm the skin, hair and body health in the long run. Rumaya revitalizing hair oil is hand made, a blend of Cold pressed almond oil, mustard oil, castor oil, coconut oil, and herbs like jatamansi, manjistha, bhringraj, beetroot, amla, shikakai. These ingredients are infused for 2 months in the oils so that heating does not kill goodness of these natural herbs. It works as a gem for hair and our customers really appreciate the product which motivates the brand to make it reach more and more people and benefit them. It is very fascinating to notice that our mother’s and grandmother’s generation had solid believe in our nature, herbs, kitchen based ingredients. They believed in the fact that we should use only those products on our skin, body and hair which we can eat or that comes from nature. Founder Manisha ji has an interesting anecdote from her childhood she wants to share, how her mother used to apply masoor dal besan mixed with curd or milk since childhood on face and body, she believed in the goodness and purity of kitchen based ingredients, never trusted any commercial branded products. A small habit built back then still remains with her, this has been her go to face mask forever,  masoor dal mixed with tomato juice, curd or potato juice. No other product available in market has given such results, how it exfoliates, cleanses blackheads and pores. Beauty was simpler those days. This has been inspiration behind Rumaya face mask, which is our best seller till now. Masoor dal grinded, orange peel powder, kaolin clay, rice flour, everything mixed together.

Experiment phase continues to improve every batch

Started with these two products, hair oil and face mask, Rumaya continues searching, exploring natural ingredients and understand their benefits, keep on experimenting and developing something new. Founder’s goal is to help their users fight lifestyle and environmental stress on their skin, hair and body that too nature’s way, not with any chemical.

One product Rumaya developed on which they are proud of is Rumaya herbal hair color

Nowadays premature greying of hair has been a major challenge, in this fast pacing world it is very difficult to cover greys without chemicals, there are so many synthetic colors available in market, have very harsh chemicals like PPD, Ammonia. In the search of natural and herbal people turn towards henna, but henna does not make hair black but gives an orangish tint also makes hair frizzy. Rumaya has developed a formula that could match their hair color and nourishes hair while coloring. HENNA, BHRINGRAJ, BEETROOT POWDER, BRAHMI, GURHAL/HIBISCUS, AREETHA, SHIKAKAI, ANWLA, INDIGO, NAGARMOTHA, JATAMASI, MANJISHTHA. Beetroot, indigo gives natural hair like color. Anvla, areetha, shikakai, hibiscus, bhringraj helps in hair nourishment.

What does Rumaya’s customers say and feel

With effort and hard work Rumaya has been able to gain trust of more than 1 lakh customers at present, family is growing each day. Hair mask, hair color, face mask being the best seller. Rumaya inspires people to move towards nature and quit chemical based skincare, haircare.

How the brand name Rumaya chosen

The name Rumaya for vision of the brand stands for purity, honesty, and going back to what truly works. If you are looking for something that is chemical free and rooted deep in our culture, no chemical, no artificial fragrance but ingredients that works on the cause not cover the issue, Rumaya is made for you.